Multi-Million Dollar Campaign to Increase Visitor Numbers into Christchurch
A new $6 million tourism campaign will soon be boosting the South Island's image overseas. Tourism New Zealand (TNZ) and Christchurch Airport have agreed to share the costs of the promotion.
Targeting the South East Asian, Chinese, and Australian visitor markets, the promotion will initially focus on road trips out of Christchurch but will ultimately be encouraging visitors to explore the whole of the South Island.
Justin Watson, the airport's chief commercial officer aeronautical, said getting more international visitors to enter the country by flying into Christchurch would add significant value to the whole South Island economy.
Christchurch is expected to benefit from $190m of new visitor spending as estimated international arrivals increase significantly over the next three years. Airport chief executive Malcolm Johns said this would result in new visitors spending an average of two days in the city, a major boost for Christchurch motels.
Promoting Christchurch as a gateway to New Zealand is a key part of the joint tourism campaign, recognising that Christchurch has attractions that no other city in the country could offer such as its connection with Antarctica and earthquake tourism.
Christchurch and Canterbury Tourism chief executive Vic Allen said the timing of the promotion couldn't be better as the central city rebuild continues to make progress. "It's perfect. Over the next three years the city will change dramatically and become very appealing to visitors, " Allen said. "The Avon River precinct is well under way and by the end of the year it will be looking pretty good, so that will be a major attraction for people."
Christchurch accommodation providers such as Westside Motor Lodge are looking forward to welcoming the city's new visitors.